SI Media is the leading company in Italy for Broadcast Automation Systems, and in the last few years, other than successfully export the playout automation software abroad, has expanded the range of products with device controller, digital logging, streaming, video on demand and the new censorship module. SI Media’s automation can work indifferently in IT environments, server branded solutions or mixed platforms. The Broadcast Automation System is fully integrated with the other parts of the system (MAM, Traffic, CG) in order to optimize transfers and copies, and in general the time necessary to execute the requests coming from the automation. The backup (available in 1:1, 1:n and clone mode) guarantees the continuity 24/7 in any case of failure. SI Media provides also features to monitor the status of each application and to immediately communicate any issue by sms or e-mail to the operator. The SI Media contribution area is responsible for manual and automatic scheduling of both video signal ingest from VTR, satellite and live feeds and for file ingest from ftp and watch folders. Thanks to SI Media’s versatility, through the application MediaRec it is possible to encode both from a capture card such as AJA LHe+ or Corvid22 to generate SD or HD contents and from a 3rd party Video Server like Harmonic Spectrum, MediaCenter, MediaDeck and ChannelPort , GrassValley K2, XOR-Media MediaClient and MSV, DVS Venice, EVS XS Nano, Harris Nexio, Ross Video Blackstorm and many others. The application ensures the possibility to generate at the same time high quality and low-resolution copy (i.e. proxy) during an ingestion session and remotely control devices as VTRs, Cart Machines or Audio/Video Routers for the automatic assignment of the video source that is going to be recorded. Edit-while-ingest and play-while-ingest allow to save time working on a content on flight, while the ingestion is not finished yet.