SI Media has always paid close attention to Social Medias and their integration in the digital newsroom workflow, both as input (namely as source of a story) and as output (to publish contents towards multimedia destinations such as youtube, facebook, twitter).
In order to make even more effective the user experience, our developers have lately worked on improving the interface of MediaWire, SI Media’s wire dashboard.
The brand new GUI displays in details all the configured sources (facebook pages, twitter and Instagram accounts, RSS and other agencies), allowing user to see all posts, browse and search among them, then select which one to start creating a story from.
On the other hand, integration with SM has significantly improved as well on the publishing. With a dedicated panel user can plan and schedule each operation, adding a specific watermark, a dedicated script with related metadata and title.
An additional form will provide reports and statistics on each SM destination, including amount of viewers and likescomments filtered per channel, period, Social Media, single story, rundowns… This will help our newsrooms to gather meaningful feedback on most successful stories, hot topics, major trends…, all key factors nowadays to anticipate the competitors, increase market positioning and maximize the revenues.